Accor hits 45,000 keys under extended stay portfolio
International hospitality group Accor now has 45,000 keys across more than 380 properties and 14 brands underneath its prolonged hold profile, that includes serviced flats and private rental properties. In an Oct 24 announcement, the team claims it is currently the world’s leading player outside of the United States within this group, backed by a higher concentration of real estates throughout Europe and Asia.
“The rise of interest for long-term stay properties is a worldwide occurrence, pushed by a demographic change among tourists that are taking much longer visits, mixing business with recreation, and checking out places a lot more fully,” says Morin.
He adds that Accor has an “unrivaled” portfolio of prolonged stay labels to service any type of traveller kind. Different organizations under Accor’s extensive stay profile include Mercure Living, Swissôtel Living and Mövenpick Living. It additionally provides prolonged remain choices via business such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. On top of that, it has 33,000 special villas, flats, and branded homes run in rental programmes.
Accor says it has more prolonged stay estates in the pipeline, including all new locations for Novotel Living as well as several luxury serviced apartment assignments in Riyadh, for example, the 250-key Sofitel Serviced Residences Riyadh.
“With new traveling behaviors taking hold and more individuals choosing much longer stays, Accor has actually remained to do what we do most effectively– lead the industry in which we have immersed origins, sturdy connections and an effective visibility– such as Europe, the Middle East and Asia Pacific,” claims Jean-Jacques Morin, Accor sub CEO and premium, midscale and economy segment chief executive officer.
Other current starts include Pullman Living Dongguan Forum in China, while Accor’s front runner “aparthotel” brand Adagio rejoiced in its 15th birthday in 2023 with the introduction of 11 brand-new real properties around 5 continents.
Accor’s growth in the long stay section has actually been boosted by new openings for its Novotel Living brand, an extension of midscale hotel brand Novotel. Latest expansions for Novotel Living include real estates in Bangkok, Saigon and Kazakhstan. In Singapore, the company opened up Novotel Living Singapore Orchard– a rebrand of the prior 8 on Claymore Serviced Residences– in June 2022.